News and Trends
Book Readers A recent Rasmussen Report showed 69% of U.S. adults had read a book recently, and 58% of these had read a book for pleasure recently. 79% have read a book in the past 6 months. 66% of women and 50% of men read a book for pleasure very recently. (Rasmussen Report 4/24/08)
The Value of a Volunteer Hour nearly kept pace with inflation during ‘07, increasing 3.94% while consumer prices tracked at 4.1%. The estimate for the value of a volunteer hour jumped 74 cents, from $18.77 in ‘06 to $19.51 in ‘07, reports the Independent Sector, a coalition of nonprofits and foundations. (Non-Profit Times 4/17/08)
Pint-Size Digital Projectors are in the works. These devices, when plugged into cell phones and portable media players, will let consumers beam video content from their hand-held devices to the closest smooth surface. The micro-projectors, still in prototype, use light-emitting diodes and lasers to cast a display 60 inches or more in darkened spaces and 7 to 20 inches when there is ambient light. Eventually projectors will be embedded in cell phones, just like cameras. (NY Times 3/30/08)
Graying & Affluent In the more than 80 metropolitan markets surveyed by The Media Audit, a recent study shows those who are over age 50 with incomes of $50,000 or more (the “graying and affluent”) have increased from 17.0 million in ‘04 to 22.3 million in ‘08. Collectively, the markets surveyed have an adult population of approximately 142 million; since ‘04 the percentage of “graying and affluent” households has increased from 13.1% to 15.7% of all households. 65.6% of the group made at least one Internet purchase during the previous 12 months, up from 50.2% in ‘04. (Center for Media Research Brief 4/8/08)
Unchurched adults interested in finding a church home aren’t nearly as likely to visit one in person as a church member who is shopping for a new congregation, claims LifeWay Research. Only 49% of unchurched adults would visit in-person if they were looking for a church vs. 83% of church-switchers. More than half of unchurched people would follow a recommendation from family, friends, neighbors or colleagues if they were looking for a church, but 24% wouldn’t use using any of these usual ways of finding one. While unchurched people are open to relationships, few church members are intentionally investing time developing relationships with non-Christians. Sadly, only 25% of church members profess to “spend time building friendships with non-Christians for the purpose of sharing Christ with them.” 38% actually disagreed with the statement, and 36% were noncommittal about it. 25% of unchurched adults would use a church website or an Internet search tool to find a congregation to visit. (Baptist Press 4/23/08)
Traditional 20s 94% of 20-somethings respect parenthood, and 84% have great esteem for marriage finds a survey by the J. Walter Thompson advertising agency. Just 25% respect Hollywood. (Pastor’s Weekly Briefing 5/2/08)
People & Transitions: Joyce “Dottie” Rambo, 74, gospel singer and songwriter, died 5/11 when her tour bus ran off the road in Missouri.
Golden Years New research finds the happiest Americans are the oldest. Older adults are more socially active than the stereotype of the lonely senior suggests, social activity can help keep away the blues. Duke Univ. aging expert Linda George reports the odds of being happy increase 5% with every 10 years of age. 33% of Americans report being very happy at age 88, vs. 24% of those age 18 to their early 20s. (Wired 4/19/08)
Essential Church LifeWay Resources’ Thom Rainer, after his research among people who stayed in church during ages 18-22 concluded that church should have higher expectations of its younger members. He argues an essential church will expect the younger generation to have a relationship with God and others, to seek guidance from the church in everyday life and to be committed to the purpose of the church. Low expectations make the church unessential. (Outreach 5-6/08)
Christians & Wealth According to data analyzed by a Duke University sociologist, the median net worth for conservative Protestants in ‘00 was $26,000 vs. the $66,200 national median. The one big difference is the conservative Protestants’ assumption that God is the owner of money and people are managers of it. They are doing with their money what God wants them to do with it, so that does mean that it is not sitting in their bank accounts. This view keeps many Protestants from building a financial safety net. (USA Today 4/23/08)
Larger Families, Longer Lifespan A 2006 Univ. of Maryland study of Amish in Lancaster, PA found that men born between 1749 and 1912 who lived 50 or more years averaged 0.23 more years of life per additional child. Women from the same period averaged 0.32 extra years of life per additional child, up to the 14th child. (LifeSite 4/22/08)
American Women control more than half of commercial and consumer consumption that comprises America’s GDP. Business author Tom Peters says it is “larger than the entire Japanese economy,” or in excess of $5 trillion. Also women now comprise the majority of college degree recipients. Today there are 10.4 million firms with 50% or more ownership by women, generating $1.9 trillion in annual sales and employing 12.8 million people. (Non-Profit Times 4/28/08)
Women make 84% of all philanthropic decisions and 80% of all major consumer-buying decisions. Business owners give an average of 7% of their annual income vs. 2% for the average household, but donations by women are 2.5 times greater to organizations at which they already contribute their time and talent. By 2010, women will control more than 60% of the nation’s wealth. Women’s philanthropy has increased by more than $15 billion annually since ‘96. (Non Profit Times 4/28/08)
Deadly Profession Every year, between 300 and 400 doctors take their own lives (roughly one per day). No other profession has a higher suicide rate. And, in sharp contrast to the general population where male suicides outnumber female suicides 4 to 1, the rate among male and female doctors is the same. Undiagnosed and untreated depression is the culprit. (Newsweek 4/28/08)
Prisoners The U.S. has less than 5% of the world’s population, yet nearly 25% of its prisoners. It has 751 people in prison or jail for every 100,000 people. (NY Times 4/23/08)
Bible Literate Americans are among the world’s most ‘Bible-literate’ people with Spaniards, French and Italians among the least, claims a Catholic Biblical Federation study. A 9-country poll (U.S., Britain, Germany, France, the Netherlands, Russia, Italy, Spain and Poland) found Americans are the most willing to give money to spread the Bible’s message. 75% of American respondents had read a phrase from the Bible in the past 12 months, compared with 20% to 38% of the other countries’ respondents. Results were similar when asked if they had read a book with a religious theme in the past 12 months. Americans also pray the most (87%) and the French the least (49%). Germany and the Netherlands had the highest percentage who said they believed the Bible was not divinely inspired. The majority of respondents in all countries believed it was the direct word of God or inspired by God. 93% of Americans have a Bible at home vs. 48% of the French. 91% of Poles attend religious services regularly, followed by the U.S. (77%) and Russia (75%). (Rueters 4/28/08)
U-Boomers Forbes says the biggest emerging market opportunity in the world today is the 24 million middle-class U.S. households approaching retirement with lofty lifestyle aspirations and limited financial resources. Undaunted and uncompromising baby boomers (”u-boomers” for short) will account for almost 25% of total U.S. consumption by ‘15. U’s are the largest segment of the boomer generation, between the 10 million well-to-do and the 11 million disadvantaged households. Although just 30% attend church weekly, U’s are tech-savvy, open-minded and willing to experiment. By ‘15 there will be 21 million unmarried 51-70-year-old boomers; creating more than twice as many single-person households as the previous generation had at the same age. (Forbes.com 4/3/08)
Helping the Poor 67% of Americans (over half of whom attend church at least once a month) agreed or strongly agreed with the statement, “My church already does enough to help the poor in my community.” Yet 42% said their church spends more money on itself than on the community, finds a World Vision survey. Current U.S. Census Bureau data shows the national poverty level increased from 11.7% in ‘01 to 13.3% in ‘05. (Christian Post 4/22/08)
Bold Preaching 34% of pastors agree that at times they preach on a Bible text or topic that will likely cause some people to stop attending. 87% do not hesitate to use words in their sermons that others may find offensive, such as sin, obedience, rebellion, disobedience, holiness, judgment and wrath. 50% find that over time, there is a strong relationship between the topics and the Scripture texts preached and the number of people who attend on Sundays. (Your Church 5-6/08)
Well-Being The Gallup-Healthways Well-Being Index, based on interviews of more than 100,000 people so far, shows 47% of Americans are struggling and 4% are suffering. Pollsters asked people to make an assessment of their personal well-being currently and to project how it might change in 5 years. To respond, they were to place themselves on a ladder with 10 steps. Those saying they were on step 7 or above were considered “thriving;” 4 or below were “suffering,” and in-between were “struggling.” 49% are thriving based on this assessment. In addition, among all workers, 66% report one or more chronic diseases or recurring health conditions. (AP 4/30/08)
Thompson Chain 100 Years The Thompson Chain-Reference Bible turns 100 this year. Published by Kirkbride Bible Co., the Bible was developed by Frank Charles Thompson with the goal of linking verses to help readers study Scripture without the aid of a commentary or other outside interpretation. (Christian Retail 5/19/08)
Religion in China 31% of Chinese citizens consider religion very or somewhat important vs. 11% who consider it unimportant, finds an ‘06 Pew Global Attitudes Project survey. Yet only 14-18% of Chinese adults would classify themselves in a particular religion in ‘05, ‘06 and ‘07. In contrast, more than 80% of U.S. adults are religiously affiliated. The percentage of religiously affiliated Chinese may be unimpressive, but in terms of actual numbers it is nearly equal to the U.S. Of China’s recognized religions (Protestantism, Catholicism, Buddhism, Islam, and Taoism) Buddhism is the largest with between 11% and 16% of Chinese adults. Christianity is next at less than 4%, but the Pew Forum says it’s likely more. Chinese government stats claim Christians increased 50% from 14 million to 21 million from ‘97 to ‘06. At the same time, Protestants increased from 10 million to 16 million (60%) and Catholics from 4 million to 5 million (25%). Researchers agree there are at least as many Chinese Christians associated with house churches as associated with state-recognized groups. The World Christian Database estimates 70 million Chinese are involved with more than 300 house church networks. It is estimated there are at least 12 million Catholics (7 million more than government stats acknowledge). A ‘05 InterMedia survey for the Pew Forum found 33% of Communist Party officials and government employees are very or somewhat interested in having media access to religious information. This makes them the most interested among all occupational groups studied. Teachers/professors were next (24%) followed by retired citizens (24%) and service workers (23%). The least interested group was professionals (16%) and housewives (17%). The higher education are the most interested (26%). (Christian Post 5/5/08)
American Values Only 13% of U.S. adults say its “very important” for them to be wealthy, ranking this personal priority far behind 6 others measured in a new Pew Research survey. 43% say being wealthy is “somewhat important” to them, while 33% say it’s “not too important” and 10% say its “not important at all.” 4 times more people prioritize “doing volunteer work or donating to charity” than prioritize becoming wealthy (52% vs. 13%). 5 times more Americans (67%) say it’s very important to have enough free time, the top-rated value in the survey. (Pew Research Center 4/30/08)
In Pain Americans in households making less than $30,000 a year spend nearly 20% of their lives in moderate to severe pain vs. less than 8% of those in households earning above $100,000, finds a study by Princeton economist Alan Krueger. The type of pain reported typically fell on either side of the rich-poor divide. Those with higher incomes welcome pain almost by choice, usually through exercise. At lower incomes, pain comes as the result of work. Although interacting with a spouse or friend lowered pain, those suffering chronic pain tended to socialize much less. (Time 5/2/08)
Conservative Protestants have significantly less education than members of other faiths. Level of education is one of the strongest predictors of wealth. (Leadership Network Advance 5/12/08)
Teachers 64% of U.S. adults believe teaching is one of the most important jobs in America today; 20% disagree. The same survey found 80% of adults say their teachers were at least somewhat important in shaping the direction of their lives. 39% say teachers were very important in that regard. Just 14% say teachers were not very important in shaping their lives, while just 3% said they were not at all important. (Rasmussen Reports Weekly Newsletter 5/7/08)
Multitasking Myth Research shows a person’s error rate goes up 50% when multitasking and it takes a person twice as long to do things. (Brain Rules, John Medina, Pearson Press 2008)
Japan has fewer children age 14 or younger now than at any time since 1908. 70% of its workforce will be lost by 2050. The Washington Post called the situation “a slow-motion demo-graphic catastrophe without precedent.” Population Research Institute cites two reasons for the crisis. First, religious faith in Japan is anemic; they don’t think of children as blessings from God. Second, it’s a highly urbanized society; and living in crowded, tiny urban apartments is simply not family-friendly. In contrast, the ‘06 U.S. birthrate hit a 45-year high. (CitizenLink.com 5/6/08)
Divorce reduces a person’s wealth by 77% compared to that of a single person, while being married increases comparative wealth by 93%. (Baptist Press 5/6/08)
Depressed Teens More than two million U.S. teens have suffered a serious bout of depression in the past year, including nearly 13% of girls, finds a Substance Abuse and Mental Health Services Administration report. On average, 8.5% of youth 12-17 admit to having a major depressive episode in the previous year; 12.7% of girls and 4.6% of boys were affected. Depression is the leading cause of suicide, which in turn is the third-leading cause of death for 15-24-year olds. (Pastor’s Weekly Briefing 5/16/08)
Long-Term Care A survey by Genworth Financial, a long-term care insurer, reports the cost of a private room in a nursing home for a year averages more than $76,000 (up 17% since ‘04), an assisted-living facility $36,000 annually and $38 an hour for a Medicare-certified home health aide. (AFA Online 5/14/08)
New Leaders According to the American Council of Education, 8% of American college presidents were age 50 or younger in ‘06 while 49% were 61 or older, suggesting significant leadership turnover in the near future. Among North American campuses within the Council for Christian Colleges & Universities alone, 27 new presidents have been inaugurated since 1/06. (CCCU.org 5/5/08)
U.S. Religious Donations to poor countries for relief and development hit $8.8 billion in ‘06, equivalent to 37% of all U.S. government aid, says Hudson Institute’s Center for Global Prosperity. (2008 Index of Global Philanthropy)
Jehovah’s Witnesses & Mormons New studies reveal most adult Witnesses have made a personal commitment to Christ they consider important in their life, but only 10% base their hope of salvation on a confession of sins and acceptance of Jesus as savior. 61% of Jehovah’s Witnesses, vs. 42% of born-again adults, strongly believe Satan exists. Jehovah’s Witnesses are also more likely than born-agains to argue that Jesus lived a sinless life on earth (77% vs. 63%). 33% of Mormons claim to be born-again, but some evangelical leaders are troubled that Mormons’ refuse to trust wholly on God’s grace and forgiveness through Christ as the only means to salvation. A majority of Mormons believe a good person can earn their way into heaven. More than 90% have made a personal commitment to Christ they describe as important in their life; 90% say their religious faith is very important in their life; 66% affirm the sinless life of Christ on earth; and more than 50% believe Satan exists. 74% of Jehovah’s Witnesses and 64% of Mormons say they have a personal responsibility to share their faith with others, while 54% of born-agains have that same conviction. 88% of Witnesses believe the Bible is completely accurate vs. 71% of born-agains and 32% of Mormons. (Barna Update 5/1/08)
Fast Facts:
- 70-75% of children raised by Christian parents do not live for Jesus as adults. (OneNewsNow 5/3/08)
- 66% of Americans believe their church attendance before age 18 gave them a solid moral foundation.
- 73% of Americans over age 50 believe in life after death.
- 56% of adult Americans do not actively participate in a faith community. Of these, 56% call themselves Christians.
- 56% of adult Americans do not actively participate in a faith community. Of these, 56% call themselves Christians.
- 42% of all music listened to by Protestant laity is Christian; 40% of all non-fiction books read by Protestant laity are Christian. (Facts & Trends 7-8/06)
- 62% of parents do not feel they understand what it means to be a teen today.
- In the last decade, the number of single dads grew 70%, and the number of households headed by single moms grew 25%. (HomeWord.com)
- Every 30 minutes in America, 29 kids will attempt suicide, 2,795 teen girls will become pregnant, and 22 girls will get abortions. (HomeWord.com)
- 5-12% of U.S. men will suffer from clinical depression in their lifetimes; 10-25% of women will.
- 29% of employers believe stress caused by widespread use of technologies that keep people accessible 24/7 are greatly affecting business performance.
- China, the world leader in cell phone use, has surpassed the U.S. as the #1 nation in Internet use.
- Teens who keep blogs are more likely to engage in personal writing. They are also more likely to believe writing will prove crucial to success in life.
- 52% of adults say it is more important for children to learn to do research using the Internet than in libraries. 38% say learning library research methods is more important.
- 62% of adults believe public libraries will still be relevant in 25 years. Only 22% disagree.
- 85% of people who make a commitment to Christ make the decision by the age of 18, or they never will.
- In ‘07, 28 participating churches in 15 European countries planted 153 new churches.
- The average American allocates $26.86 per week (3.1% of gross income) toward charitable giving. (Leadership Network)
- 34% of unchurched adults strongly agree “the Christian religion is a relevant and viable religion for today.”
- 37% of Protestant churches are very involved in local evangelism/missions; 47% are somewhat involved.
- 23% of Protestant churches are very involved in evangelism/missions outside their local community, according to clergy; 49% are somewhat involved.
- 41% of Protestant churches are very involved in overseas evangelism/missions; 42% are somewhat involved.
- 20% of all web sites visited by Protestant laity are Christian. (Facts & Trends7-8/06)
- 67% of church-going young adults ages 18-34 and 72% of non church-goers interact with other young adults in homes. (Facts & Trends7-8/06)
- 48% of the average church budget is spent on personnel expenses. (LifeWay Research 7-8/05)
- The top 10% of U.S. households control 70% of the nation’s wealth.
- As of early 2008, autism is diagnosed in 1 of every 150 births.
- 45% of people who consider themselves very religious consider themselves very happy. (Harris Poll)
- Just 28% of people who consider themselves not religious also consider themselves very happy. (Harris Poll)
- 29% of people 18-28 say they are very happy vs. 47% of those 65 and older. (Harris Poll)
- 70% of American children live in 2-parent homes; 90% of these live with their biological parents.
- Muhammad is the most popular first name in the world.
Information compiled and edited by Gary Foster, President of Gary D Foster Consulting, a firm that assists Christian ministries and product companies in solving management, marketing, donor/customer service and product development problems. Contact Gary at: 419.238.4082, GFosterCns@rmi.net or go to www.GaryDFoster.com.
Source: From the Mission America newsletter
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